Rolex Introduces Certified Pre-owned Program


Rolexes are built to last, and Rolex watches often live several lives, because of this used and vintage Rolexes are in high demand.

Rolex has announced an official Rolex Certified Pre-Owned program which will be backed by the brand’s worldwide network of retailers. Offering the opportunity to purchase previously worn timepieces that are certified as authentic and guaranteed by the brand. While this isn’t the first time you’ve been able to purchase a pre-owned Rolex, it is the first time the purchase will be certified as authentic and guaranteed by the brand.

Hero Rolex Pre-owned ProgramHero Rolex Pre-owned Program

The Rolex Certified Pre-Owned programme vouches for the authenticity of second-hand Rolex watches at their time of resale by an Official Retailer displaying the special Rolex Certified Pre-Owned plaque. The programme is only available for used Rolex models that are at least three years old at the time of resale.

The Rolex Certified Pre-Owned seal that comes with your watch symbolizes its status as a certified second-hand Rolex watch. This exclusive title attests to its authenticity on the date of purchase and proper functioning, and is accompanied by an international two-year guarantee.

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Each Rolex Certified Pre-Owned watch is presented in a distinctive pouch. The Rolex Certified Pre-Owned guarantee card, which is delivered at the time of sale, officially acknowledges that the watch is authentic on the day of purchase and ensures its proper functioning  for two years from that date, in line with the guarantee manual.

The Rolex  Certified Pre-Owned program guarantees that these watches benefit from the quality criteria inherent to all Rolex products and from the full know-how and professionalism of the brand’s worldwide network of experts. Initially launching in 25 Bucherer shops in Switzerland, Austria, Germany, France, Denmark, and the United Kingdom before expanding to additional authorized Rolex dealers by the spring of 2023.



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