Bentley Launches ‘Extraordinary Journeys’ – A Series Of Curated Global Travel Experiences

Bentley is to offer a global calendar of carefully curated ‘Extraordinary Journeys’. An exclusive series of carefully curated drive programmes with access to the world’s most inspirational locations and experiences. This travel series will cover the UK, New Mexico and Scandinavia and with more locations to be announced throughout 2023.

Bentley speciality travel series has been curated to provide the opportunity to experience once in a lifetime road trips that will offer exclusive access to the very best of local cuisine, design, architecture, and wellness combined with unforgettable driving experiences in a variety of stunning landscapes. The Extraordinary Journey experiences are underpinned by the opportunity to drive a range of Bentley models covering some of the world’s most exceptional routes.

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 Each Extraordinary Journey ranges from three to five days of epic, scenic driving, with overnight stays in unique, luxury accommodation and an immersive experience in the culture of the area and feature local experiences. Sustainable, seasonal, and locally sourced produce will be served to guests throughout the programmes. Discovery, design, architecture, wellbeing, and relaxation will form a key part of each journey.
And along the way, the Bentley Events Team will be on hand to offer a full concierge service to ensure your experience truly is extraordinary.

The Extraordinary Journey commences in Scandinavian, and will take in the very best of Copenhagen as Denmark celebrates its Year of Architecture. It will involve various private dining and wellness experiences, exclusive access to the BIG architecture and design studio, as well as a take-over of one of the finest design hotels, including Ett Hem in the heart of Sweden.

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Marking a driving change to smaller country roads surrounded by stunning scenery, enjoy lunch on the edge of Lake Vättern in southern Sweden. This will be followed by a night at a 5-star Forest Hotel, nestled in untouched Swedish woodland – luxurious treehouse suites that combine a full wellness experience with forest dining from a chef who specialises in sustainable Nordic cuisine.

Caren Jochner, Global Head of Brand Experience at Bentley Motors, said, “We want to share with our customers and fans an extraordinary journey of discovery offering access to usually private and exclusive experiences that only Bentley can provide. We have worked closely with globally like-minded partners that share our passion for excellence whether it be in the field of cuisine, design, architecture, or wellness – all with sustainability at heart.  This, coupled with our carefully curated driving experiences provides something truly unique – an Extraordinary Journey and once in a lifetime experience that offers the opportunity to connect you with like-minded souls – an experience money alone can’t buy.”

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The Extraordinary Journey UK will take you on a breathtakingly scenic route from the home of Bentley Motors in Crewe to The Macallan Estate in Speyside, Scotland. Driving a Bentley through stunning British landscapes, including the Peak District, the Yorkshire Dales and the Cairngorms, unforgettable experiences are guaranteed. All whilst staying at some extraordinary hotels including Middleton Lodge and The Treehouses of Lanrick. Additionally, this trip will feature private entry to the Bentley factory will bring you up close with the craftsmanship that goes into every car.

Extraordinary Journey New Mexico in USA will offer you the opportunity to discover the rugged terrain of New Mexico’s badlands.  Experience a unique immersion in Indigenous art and culture while taking in the otherworldly landscapes from the effortless elegance of a Bentley. Unwind after a day of hitting the tarmac at the with privately curated dinners, expert-led spirit tastings and local experiences. Your luxury base for the trip will be Bishop’s Lodge, a private hideout amidst vast wilderness, right in the heart of the magical Southwest.


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