SO/ Uptown Dubai : Avant-Garde Sophistication in the Heart of the Middle East

SO/ is a coveted collection of hotels, rooted in the world of fashion, making its stylish debut within Dubai’s new smart district, SO/Uptown Dubai brings a slice of avant-garde living, with a rebellious twist to Uptown Dubai district with luxurious, sartorial rooms, distinctive dining experiences and breathtaking views of the city’s skyline.

The hotel features 188 design-led rooms and statement suites, which merge a fashion-forward outlook with indulgent elements. Marble bathrooms, rich fabrics, and dark wood finishes are accentuated with eclectic pops of colour and bold graphics, curating a lifestyle imbued with luxurious touches and creative expression. High ceilings and innovative design details play with natural light to create voluminous, open spaces, while panoramic views over the city, Ain Dubai and the sapphire waters of the Arabian Gulf offer a timeless backdrop to the hotel’s contemporary design.

Occupying the top 28 floors of the Uptown Tower are 227 signature branded residences, which include one-, two-, and three-bedroom apartments, as well as duplexes and a spectacular penthouse. The residences’ interior design complements the elegant, contemporary aesthetic of SO/ Uptown Dubai, while panoramic windows offer impeccable city skyline views. Residents will have access to an indoor pool, fully equipped gym, a kids club and creche, the Sky Lounge.

Dramatically wrapped in striking patterns and radiant colours, the fashion-forward hotel’s lobby artwork has been designed and executed by APL and Capsule Arts. From the enchantment of nature in a kaleidoscopic experience at the lobby, setting the tone for a unique and spellbinding stay, to contemporary nuances of simulations and sculptures against geometric lines, SO/ Uptown Dubai worked with Dubai-based architecture studio, Woods Bagot, to complete every aspect of the dynamic design which is imbued by luxury, sophistication, a premium way of style, and passion bringing your fashion flavour.

Alive day and night, SO/ Uptown Dubai is the go-to address for dining and entertainment with five exciting in-house concepts that pay homage to the hotel’s chic DNA. From the Uptown Brasserie, and irresistible Asian fusion cuisine at The Citronelle Club, to Savant Mixology Bar’s scenic views, Celeste’s entertainment-led dining experiences and the laid-back ambience of Lazuli, the hotel’s signature pool bar, SO/ Uptown Dubai is a vibrant destination within itself.

Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC, said: “We are delighted to have partnered with Ennismore to bring the SO/ brand to Uptown Dubai. Given the significant demand we have seen so far across commercial, residential and leisure offerings, Uptown Dubai has already cemented its position as one of the most dynamic and sought-after mixed-use communities in the UAE. As the driving force behind this pioneering development, our focus will remain on catering to the evolving needs of our members, residents, and visitors. For this reason, we are proud that Ennismore, which is a joint venture with Accor, has chosen our premium district for their debut in the Middle East.”