Swiss Unveils New ‘Swiss Senses’ Air Travel Experience

Swiss International Air Lines (SWISS) is to offer its customers a totally new and more personalized ‘Swiss Senses’ air travel experience from 2025 onwards. The centrepiece of the new customer product is an entirely redesigned cabin for the airline’s long-haul aircraft fleet.

PriestmanGoode, a design consultancy, has collaborated with SWISS to introduce new cabins for first class, premium economy, and economy on the airline’s long-haul A330 aircraft. The totally redesigned long-haul cabin features a timeless colour scheme and top-quality materials. The warm and muted tones such as claret, anthracite, and beige convey a particular sense of comfort and calm.

The new concept also extends to SWISS’s first-ever suites, which will be offered in SWISS First and parts of Swiss Business. All seating classes will also feature new Human-Centric Lighting which helps alleviate jet lag’s effects. A new state-of-the-art inflight entertainment system with bigger screens and connection options for the customer’s own personal devices will also be provided in all seating classes.

SWISS Chief Commercial Officer Tamur Goudarzi Pour. “With its deep devotion to detail, our new long-haul cabin will give our passengers a particular feeling of warmth and well-being – a cosy and comfortable yet also functional environment in all our travel classes.”

Daniel MacInnes, director of PriestmanGoode, says: “Our expertise in colour, material and finish is regularly applied to create a sense of place, especially for a respected national airline like SWISS. In this case, we’ve taken that further, selecting materials and then applying techniques used by SWISS architects such as Le Courbusier and architect Peter Zumthor, to highlight features and achieve a sense of home.”

In the First Class cabin, the warmth of natural oak in the doors, burgundy in the high quality materials and indirect lighting each contribute to an atmosphere that’s inviting and calm. The generous space and bed are equally conducive to an exceptional long-haul experience.

The design language translates across the Premium Economy cabin where the spacious seating also includes a hard shell seat for privacy and warm tone on tone in the dress covers and other finishes, to support relaxation onboard. In Economy, comfort is found in new seat ergonomics and inflight entertainment is enhanced through the generosity of the screen size.

In other aspects of the cabin, outer surfaces of the monuments have connotations of natural slate, with the interiors of lavatories featuring a palette that conveys the purity of SWISS stone and the freshness of running water. Each contributing to the overall ambience of cleanliness and a space for well-being.

“We’ve created spaces where SWISS passengers will feel at home, be comfortable and benefit from cleverly concealed functionality – but also leave them uplifted as they proceed with their journey,” added MacInnes.