Broadwick Soho : A Look Inside Martin Brudnizki’s First London Hotel

Marking his first London hotel, Martin Brudnizki, who is renowned for his work on the exclusive Annabel’s members club is set to unveil his creative genius with the launch of Broadwick Soho. Set in the heart of London’s West End, the Broadwick Soho stands as a testament to Brudnizki’s distinctive and flamboyant design prowess.

Conceived by a group of friends, this independent luxury hotel on the corner of Broadwick Street and Berwick Street draws inspiration from the vibriant community, essence, and spirit of Soho. Collaborating seamlessly with Ica architects, the hotel’s architectural marvel, artfully infuses a range of inspirations, from Jazz Age opulence to travels around Italy, with a healthy dash of English eccentricity and a sprinkling of Disco fabulousness, Broadwick Soho is a feast for the senses that blends glamour and comfort in equal measure.

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Step inside to discover opulent interiors adorned with whimsical details. Broadwick Soho features 57 rooms and suites, that are adorned with bespoke furniture and individually selected artworks. Geometric designs, interwoven textures, and lively patterns harmonise seamlessly with gentle and calming colour palettes while the large windows usher in an ample natural light.

The pinnacle of comfort, the custom beds are crowned by opulent bed linens, while the adjacent bathrooms exude sophistication with marble wash-tops, walk-in rain showers, and toiletries bearing the hallmark of the Sicilian brand Ortigia. Noteworthy among the suites is the charming presence of an elephant-shaped cocktail bar, a homage to the property’s mascot.

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A diverse range of on-site bars and restaurants offer something unique for every time of the day. Noel Hayden, the property’s owner has thoughtfully embedded meaningful gestures towards his family throughout the hotel. A notable example of this sentiment can be found in the restaurant named ‘Dear Jackie’, a homage to Hayden’s mother. Located on the lower ground floor, Dear Jackie, the hotel’s flagship restaurant, offers classic Italian gastronomy with a modern twist and a decadent atmosphere with red silk walls and booths.

At street level, Bar Jackie is Broadwick Soho’s all-day Italian bar and terrace, perfect for barista-made coffee or evening aperitivo. Offering an exclusive haven for residents, The Nook grants solace from the bustling Soho streets, complete with a fireplace and a record player at your disposal.

Related: Broadwick Soho’s Dining Scene

Elevate your experience at Flute, the rooftop dining bar that boasts panoramic views of the London skyline and that takes inspiration from the acclaimed flute artisan who called Broadwick Street home during the 19th century. Ascending a level, on the 8th floor The Dining Room, an eighth-floor sanctuary adorned with distinctive art, a fireplace, and tall windows, stands as a private space available for event bookings, accommodating 24 guests and offering panoramic city views.



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All photos are courtesy of © Broadwick Soho